Science of Secondary: Apple / Atelier HOKO
Science of Secondary: Apple
Self-published, Softcover 44pp
175 x 250 mm
With 'Apple' as the subject of the first publication from the research programme 'Science of the Secondary', Atelier HOKO presents an inquiry into our behaviours and experiences observed through our interaction with the humble fruit. From the very moment we set our eyes on the apples that are displayed in the fruit stall to the strangely familiar memory of an apple within us, this book offers an alternative insight into things that are not yet discovered…
About The Artist
Atelier HOKO (2009) is an independent research lab focusing on investigations towards material and immaterial conditions that make up our experience of the everyday. The programme is developed in response to questions on how the role and practice of design today can move beyond its perceived perimeters. The atelier hopes to cultivate an open-ness and ability to un-know, bringing about a heightened curiosity towards all phenomena which can lead to potential applications within the creative field. Part of design studio, HOKO founded in 2002 by Alvin Ho and Clara Koh.